diff --git a/README b/README
index 36bd0179..4ec6441c 100644
--- a/README
+++ b/README
@@ -1,7 +1,7 @@
 
-    *********
-    Friendika
-    *********
+    *************
+    * Friendika *
+    *************
 
     Distributed Social Network
 
@@ -79,11 +79,6 @@ only able to see the side of you that you wish to present. If you send a
 private message to your aunt Mary, we will encrypt it with military grade
 encryption.
 
-    Other distributed social network projects talk about privacy and offering
-a feature-rich social networking alternative, but all they can deliver is 
-vapour and vague promises. Things like "Private mail will be in the next
-release". 
-
     Friendika delivers. We've got an incredibly rich social communications 
 interface you can make use of *right now*.
 
@@ -94,6 +89,13 @@ But we're creating something completely different.
 
     Something better.
 
+	Start with richer communications. Adorn your text, colour it. We've got a 
+text counter in case you're sending across to one of the primitive social 
+networks, but we don't think you should have to squeeze your communications
+into some arbitrary limit. Free yourself from thinking how to squeeze your 
+message into 140 or 420 characters, or sending messages in some strange 
+short-hand code. Edit your text after you send it. It's OK.
+
     A single instance of Friendika can easily support hundreds of (and up to
 several thousand) people using commodity hosting hardware. You could even run
 Friendika on an old PC in your closet or garage. Each of these people are able